The Renner Group

Where it actually goes.

Nobody sends you one bill for this. It leaves in pieces, across twelve months, out of the same account you are trying to pay yourself from.

These are market figures, not numbers picked to make a point. A $725,000 average sale at 2.85% a side, against a Denver metro median nearer $610,000, gives about $20,700 of gross commission per closing. Transaction coordination at $425 sits inside the $350 to $450 national range. Media at $450 a listing is a standard photo, drone and floor plan package. Six files in ten are assumed to be listings.

Same money. Different job.

That number above is what your own business costs you to run. Below is the same year on the team. The money barely moves, and it moves in your favour.

What changes is what you do with your week.

• The people are already hired.Trained, paid, insured, and replaced when one of them leaves. You have never run a hiring process for a coordinator and you never will.
• Your files are covered when you are not there.You can take the second week of July without moving three closings or answering email from a beach.
• The systems already exist.You are not rebuilding a CRM workflow at eleven at night because the last one broke.
• Rates are negotiated once, for fourteen people.Photography, print and lead spend all cost less per file than you are paying on your own.
• You stop being the one who fixes it.This is the actual difference. Same money, and you go back to selling instead of managing a small company you never meant to start.

Who this is not for.

• You are under about $300,000 in commission.The arithmetic above stops working. At that volume you are not yet carrying the costs that make this trade worth it. Stay where you are and call us in two years.
• You want to keep building your own brand.Listings go out under the group. If that sentence bothered you, it will keep bothering you every time you drive past a sign.
• You have never handed a file to a coordinator.The first month feels like losing control, because it is. Some people never get past it and we would rather you knew now.
• You already have admin and your business is mostly referral.You would be paying us for something you already built. That is a bad trade and we will say so on the call.

The people you would sit next to.

Marcus Renner

Started the group in 2017 with two agents and a shared desk on Larimer Street. Still takes his own listings, which is the only reason anyone here listens to him about pricing.